The Literary Culture of Fashion in the 20th century


People thought twice before they were rude to anybody wearing a good fur coat; it was protective coloring, as it were.

Jean Rhys, After Leaving Mr Mackenzie (1930)

The woman who presents herself to the spectator as a “picture“ forever arranged is, for the contemplative mind, the chiefest danger.

Djuna Barnes, Nightwood (1936)

A new era of fashion and prosperity.

Ian Fleming, Casino Royale (1953)


…I flung my jacket over my shoulder, Frank Sinatra style. I was full of references.

Patti Smith, Just Kids (2010)


1. Looking Back, Some Trends

The first fifty years of the twentieth century are rich in literary depictions of women’s, and sometimes men’s, clothing. After the Great Male Renunciation, as it has been called, in the later eighteenth century, when men stop using brilliant styled clothing and high heels and adopt suits as the essential element of male dress codes, men’s clothing is little presented in western literature. An outstanding exception and well–known is F. Scott Fitzgerald’s novel, The Great Gatsby ( 1925), where, in a dramatic scene which has outlived other elements of the novel, Gatsby and Daisy gather at his two wardrobe cabinets, where his shirts are

piled like bricks a dozen high…shirts of sheer linen and thick silk and fine flannel…shirts with stripes and scrolls and plaids in coral and apple-green and lavender and faint orange, and monograms of Indian blue

and Daisy begins to weep at the beauty of his many different colored shirts.

Just as Gatsby’s shirts signal his immense wealth, and therefore his attractiveness, so the depiction of women’s clothing in the first half of the twentieth initially signals primarily their class, often their age, and eventually their occupation, as the role of women and the presence of women in the workplace change.

In erotic fiction, of course, there is little change, as the fewer the clothes the more “so-called erotic” the portrait. By the mid-twentieth century Pauline Reage’s wildly popular novel, The Story of O (1953) could be considered the standard for women engaged in erotic behavior, a short skirt, no underwear, long gloves, and, in cold weather, some sort of fur coat. By the end of the twentieth century, underwear becomes outerwear, as Madonna’s Sex (1992) book amply illustrates. The question of undergarments is in itself of some interest, since, except for nightgowns, very little of these essentials make a fictive appearance.

The post second World War period, particularly the nineteen–sixties, see however a shift in clothing in western culture and some of these iterations appear in well-known authors: the hippie movement, the rise of feminism, San Francisco’s Haight-Ashbury and London’s Chelsea, all see male and female clothing coming closer to one another, as do hairstyles in general. The punk movement of the 70s in a sense repeats this trope, as girls dress like boys, and a little bit contrariwise.

The reverence for couture, and the use of dressmakers who might imitate couture, also begins to erode, as fashion is democratized, male and female clothing blends, and branding takes priority, initially as a reaction to democratization.   The wide availability of high street knock- offs of expensive runway creations does mean that luxury brands are increasingly valued as signs of status, and their logos are worn on the outside of many garments and accessories.  However, a proliferation of copies of luxury brand items, both labels and logos, ensues, and attempts to patent couture and luxury design, while continuing into the 21st century, are more or less ineffective.

As television and film become primary channels of expression for clothing as iconic, I think a good case might be made that literature turns inward, the interior life of characters becomes central, and their external appearances, and particularly their clothing, play little part in who they are and what they do. This was a shift signaled as early as 1924 by Virginia Woolf in her pamphlet “Mr Bennett and Mrs Brown” where she argues against stressing the fabric of things in order to depict human nature. The interior life is what, argues Woolf, the novelist should focus on.

A classic and spectacular example of the rise of couture in popular media is Martin Scorsese’s The Gangs of New York (2002), based on a novel of the 1970s, where the gangsters are dressed brilliantly and memorably by Italian couturier Giorgio Armani; male clothing dominates the screen. By 1981, Giorgio Armani, had become the rock star of fashion, appearing on the cover of Time magazine. Scorsese’s own father was a clothes presser, so Scorsese’s emphasis on male clothing and fashion in the film, about to be a TV series, has intriguing autobiographical roots.

The use of actors, and most often actresses in advertisements for major luxury fashion companies in the later twentieth century shows just how much fashion and clothing have become an important component of the commercial presentations of self, linked to class and prestige. Not that this is new, but the use of models whose financial lives are made by impersonations, in essence improvisational identities, does emphasize the importance of clothing in the construction of the public self.

In the nineteenth century, descriptions of the wearing of used clothing, in our time called vintage, seemed to be confined to rent girls, who rented attractive clothes in order to sell their bodies. In the latter twentieth century vintage carried with it a number of charges, a cocking of the snout at the contemporary, at luxury, at commodity culture, but also a way of taking on the past in all its guises. A deliberate looking backward, with the freedom that this engenders.

Two writers who in the earlier twentieth century offer particularly  rich resonance for the putting on of costume as a putting on of identity are D.H. Lawrence and Djuna Barnes. Each frames a scene and sets it up as in a painting. Each uses color as well as texture to convey class, emotion, and occupation. Each has a direct relationship to the world of painting— Lawrence was an exhibited painter, and Barnes had studied at the Pratt Institute.

2. D. H. Lawrence (1885-1930)

Lawrence’s oeuvre includes short stories, novellas, plays, pamphlets, translations novels, poetry, travel writing, criticism, as well as painting. Considering his constant moving about, his extraordinary output, in so many genres, in such variety and number, is astonishing. His collected letters alone run to seven volumes.  Although he was one of the greatest, if not the greatest, of the English Modernists, his work was considered highly controversial, even pornographic. His focus on instinct, on the need for western man to restore a balance between intellection and sexuality, and his ongoing portraits of strong women, following their passions, offended the critics and the public.

He completed his novel Women in Love in 1917, although it was not published until 1920 in a limited edition. Women in Love constitutes a sequel to his novel The Rainbow (1915), and its two heroines Ursula Brangwen, a school teacher, and her artist sister Gudrun Brangwen are the second generation of the Brangwen family.

The body and its clothing are crucial tropes in Lawrence’s work. In the opening chapter of Women in Love, ‘Sisters’, Gudrun stands out from the ashy, dark Midlands colliery town to which she has returned from art school and her life in London:

The sisters were women. Ursula twenty-six, and Gudrun twenty-five. But both had the remote, virgin look of modern girls, sisters of Artemis rather than Hebe. Gudrun was very beautiful, passive, soft-skinned, soft–limbed. She wore a dress of dark-blue silky stuff, with ruches of blue and green linen lace in the neck and sleeve and she had emerald-green stockings. Her look of confidence and diffidence contrasted with Ursula’s sensitive expectancy. The provincial people, intimidated by Gudrun’s perfect sang-froid and exclusive bareness of manner, said of her: “She is a smart woman.” She had just come back from London, where she had spent several years, working at an art-school, as a student, and living a studio life. (page 4)

The girls, whom Lawrence in this passage casts as incarnations of Diana, Goddess of the Hunt, walk by rows of dwellings of the poorer sort: everything is ghostly. “Everything is a ghoulish replica of the real world, a replica, a ghoul, all soiled, everything sordid.” Gudrun is aware of “her grass-green stockings, her large grass-green velour hat, her full soft coat, of a strong blue color.”… ‘What price the stockings!’ said a voice at the back of Gudrun. A sudden fierce anger swept over the girl, violent and murderous.” (pages 8-9)

The sisters are both school teachers, and Ursula will become involved with a school inspector Rupert Birkin, while her sister Gudrun will become the lover of Gerald Crich. When Gudrun first sees Gerald

(Sisters page 11) we are told he was “almost exaggeratedly well-dressed”. But no details of his clothing are given. His mother is described as wearing a sac coat of dark blue silk and a blue silk hat.

(page 11) In this scene at the church we first see Hermione Roddice, a friend of the Criches. Hermione is the wealthy daughter of a baronet; she is Rupert Birkin’s long-time lover, and a woman of intellect and culture (pages 11-12):

Now she came along, with her head held up, balancing an enormous flat hat of pale yellow velvet, on which were streaks of ostrich feathers in natural and grey. She drifted forward as if scarcely conscious…She wore a dress of silky, frail velvet, of pale yellow color, and she carried a lot of small rose-colored cyclamens. Her shoes and stockings were of brownish grey, like the feathers on her hat…

Lawrence compares her to a woman in one of Dante Gabriel Rossetti’s paintings with her heavy hair and long pale face, and drugged look.

Later at the school, (Class-Room, pp 34-35) Hermione appears “ a vision … seen through the glass panels of the door”. She has come for a surprise visit, while Birkin is giving instruction about the sex life of plants. She speaks in a “low, odd singing fashion”: Her manner is intimate and half bullying:

She was a strange figure in the class-room, wearing a large, old cloak of greenish cloth, on which was a raised pattern of dull gold. The high collar, and the inside of the cloak was lined with dark fur. Beneath she had a dress of fine lavender-colored cloth, trimmed with fur, and her hat  was close- fitting, made of fur and of the dull green -and-gold figure stuff. She was tall and strange, she looked as if she had come out of some new bizarre picture.

In a scene in a London café, “Crème de Menthe (chapter 6)”, where artists gather, an artist’s model called “Pussum” Darrington presents herself (pages 60-63):

At Birkin’s table was a girl with dark, soft, fluffy hair cut short in the artist fashion, hanging level and full almost like the Egyptian princess’s….She had beautiful eyes, dark, fully opened, hot, naked in their looking at him….She wore no hat in the heated café, her loose, simple jumper was strung on a string round her neck. But it was made of rich peach-colored crepe-de-chine, that hung heavily and softly from her young throat and her slender wrists.

The architecture and the setting of Breadalby ( chapter 8), Hermione’s family home provide a frame for dramatic presentations: ( page 82)

“Breadalby was a Georgian house with Corinthian pillars, standing among the softer greener hills of Derbyshire, not far from Cromford.”

As Ursula and Gudrun arrive the house appears “like an English drawing of the old school…women in lavender and yellow moving to the shade of the enormous, beautifully balanced cedar tree.” ( page 83)

Hermione takes in the two sisters’ appearance:

She admired Gudrun’s dress more. It was of green poplin, with a loose coat above it, of broad, dark-green and dark-brown stripes. The hat was of a pale greenish straw, the color of new hay, and it had a plaited ribbon of black and orange, the stockings were dark green, the shoes black. It was a good get-up, at once fashionable and individual. Ursula, in dark blue, was more ordinary, though she also looked well.

Hermione herself wore a dress of prune-colored silk, with coral beads and coral colored stockings. But her dress was both shabby and soiled, even rather dirty.

To entertain themselves the various characters form Biblical tableaux of Naomi and Ruth and Orpah in the fashion of the Russian Ballet  of Pavlova and Nijinsky, with a panorama of costume and emotion. (page 92)

Later, as they all go up to bed, Hermione brings Ursula to her bedroom.

They were looking at some Indian silk shirts, gorgeous and sensual in themselves, their shape, their almost corrupt gorgeousness. And Hermione came near and her bosom writhed, and Ursula was for a moment blank with panic….And Ursula picked up a shirt of rich red and blue silk, made for a young princess of fourteen, and was crying mechanically:

“Isn’t it wonderful—who would put those two strong colors together—“ ( pages 93-94)

In the chapter, entitled Rabbit (chapter 18) (pages 245-247) Gudrun is hired to teach art to Gerald’s young sister Winifred at his family home of Shortlands. Gerald waits in the garden to catch sight of her. He is described  as “dressed in black, his clothes sat well on his well-nourished body.”

Gudrun came up quickly, unseen. She was dressed in blue with woolen yellow stockings, like the Bluecoat boys. He glanced up in surprise. Her stockings always disconcerted him, the pale yellow stockings and the heavy heavy black shoes. …The child wore a dress of black-and-white stripes. Her hair was rather short, cut round and hanging level in her neck.

As she and the child move away to see the child’s rabbit Bismarck, “Gerald watched them go, looking all the while at the soft, full, still body of Gudrun in its silky cashmere” He is in love with her but he is also annoyed “that Gudrun came dressed in startling colors, like a macaw, when the family was in mourning.. Yet it pleased him.”

He contrasts her with Winifred’s French governess “neat brittle finality of form.”

She was like some elegant beetle with thin ankles perched on her high heels, her glossy black dress perfectly correct, her dark hair done high and admirably.”

Chapter 28 In The Pompadour

It is Christmas time, and Rupert and Ursula are now married, and the two couples are travelling to the continent. Gudrun and Gerald travel via London and Paris to Innsbruck and where they will meet Ursula and Birkin. Gudrun and Gerald go to the Pompadour Café after seeing a show at a music-hall.( page 397)

Pussum approached their table:

She was wearing a curious dress of dark silk splashed and splattered with different colors, a curious motley effect.

As Gudrun flees the café, the far end of the place begins to boo ”after Gudrun’s retreating form”:

She was fashionably dressed in blackish –green and silver, her hat was a brilliant green, like the sheen on an insect, but the brim was a soft dark green, a falling edge with fine silver, her coat was dark green, brilliantly glossy, with a high collar of grey fur, and great fur cuffs, the edge of her dress showed silver and black velvet, her stockings and shoes were silver grey….Gudrun entered the taxi, with the deliberate cold movement of a woman who is well-dressed and contemptuous in her soul. (page 401)

Women in Love was written during the first World War and its characters reflect some of the bitterness of that time.  The women’s strength is portrayed in their choice of clothing. Their artistic and intellectual nature is expressed in their elaborate and individual choices of dress.

Another development in Lawrence’s work is his depiction of women in men’s roles and in male clothing. The collection of stories in England My England take us close to the changing social status of working class women who take on men’s jobs and their clothing and male attitudes.

In “Tickets Please”, girls work on a single line tramway in the Midlands during war time. The country side is black and industrial.

The drivers are men unfit for active service, cripples and hunchback.

It is “the most dangerous tram service in England, as the authorities declare with pride”, “entirely conducted by girls and driven by rash young men, a little crippled or delicate young men who creep forward in terror”.

The trams are “packed with howling colliers”. “The girls are fearless young hussies”: “In their ugly blue uniforms, skirts up to their knees, shapeless old peaked caps on their heads, they have all the “sang froid of an old non-commissioned officer”. “They fear nobody—everybody fears them”.

The female protagonist in ‘Tickets Please’ is Annie. She incites the other girls to beat up on one of the male inspectors , John Thomas,who has dated each of them. They are depicted by Lawrence as furious Maenads. Annie takes off her belt and hits John Thomas on the head with the buckle end. They tear off his clothes, kneel on him, beat him, forcing him to choose one of them.

In “Monkey Nuts”, two soldiers are loading hay. The older one,  about 40, is Albert, a corporal, the younger Joe, about 23.

“They are not in Flanders so life seems good”. Into their activities driving a wagon pulled by splendid horses, comes a land girl, Miss Stokes.

“She was a buxom girl, young, in linen overalls and gaiters. Her face was ruddy, she had large blue eyes.”

The men begin to flirt with her, and she is attracted to Joe. She begins to make advances, to insist he meet her.

The most memorable scene is where she arranges to meet Joe and has changed out of her men’s clothing. Now she is wearing “a wide hat of grey straw, and a loose, swinging dress of nigger-grey velvet”. This is when Albert is able to defeat her, when she is clothed as a woman.  Joe doesn’t want her and she doesn’t want Albert, but Albert appears in Joe’s stead,

There is a suggestion of a homoerotic relationship between the two men, but it is not developed. Lawrence intimates that men are becoming less male and women are becoming masculine. War is a disorder in many ways. Once Albert humiliates Miss Stokes, they jeer at her, and begin to call her Monkey Nuts.

The trope of the female in male clothing continues in the novella The Fox (1918) which went through several revisions, until the last in 1923. A young soldier Henry Grenfel who has been living in Canada returns to his grandfather’s farm and finds two women, Nellie March, and Jill Banford living there, running the farm inefficiently. The women call one another by their last names, in masculine fashion. March dresses as a man, a tightly buttoned workman’s tunic, a land-girl’s uniform, and she does the heavy work. Jill wears soft blouses and chiffon dresses. Henry decides he will have March and he comes into their relationship like a fox in the hen house. One day he enters the house and March is wearing a dress of dull, green silk crape” .

Her dress was a perfectly simple slip of bluey-green crape, with a line of gold stitching round the top and round the sleeves…She had on black silk stockings and small, patent shoes with little gold buckles.” (pages 48-49

Seeing her always with “hard-cloth breeches, wide on the hips, buttoned on the knee, strong as armour, and in the brown puttees and thick boots it has never occurred to him that she has a woman’s legs and feet. Now it came upon him. She had a woman’s soft, skirted legs, and she was accessible.” The story has a dramatic and tragic end, but the fox does get his hen in the end.

Lawrence, D.H. Women in Love. Intr Joyce Carol Oates. Fwd D.H. Lawrence( 19 September 1919) n.p.: Modern Library, n.d.

_____________England, My England

______________The Fox/The Captain’s Doll/The Ladybird. Ed Dieter Mehl, Notes David Ellis, intro Helen Dunsmore. London: Penquin, 2006

3. Djuna Barnes(1892-1982)

After studying at the Pratt Institute and the Art Student’s League, Djuna Barnes lived from 1913 in Greenwich Village, New York and worked for several newspapers and magazine as a journalist, illustrator, and short story writer including Vanity Fair and The Morning Telegraph. Poetry and plays were also published over the next fifteen years, but most of her time in the 1920s was spent in Paris where she was part of a vibrant circle of expats, including James Joyce and Gertrude Stein. She moved to London in 1931, but returned to America in 1941 and died in New York. Today Barnes is best known for her novel Nightwood, which was first published in England in 1936 with the strong support of T.S.Eliot at Faber& Faber.

Nightwood defies all the conventions of the realistic novel, its characters are all deracinated, its settings of Berlin, Vienna and Paris, and somewhere in the country in New York state provide a mise en scene for highly charged emotional encounters presented in dense poetic language, a language so metaphorical it creates in its readers a narcotic effect. The reader moves in a vivid haze, part dreamscape, part interior landscape. One’s memory of the book is not confirmed by rereading, but what remains resonates and grows in the mind.

In addition to the vital carnivalesque role of a group of circus performers, there are six characters in the book. The guide to its world, the Virgil in this Purgatoria and Inferno, is an American named Dr Matthew O’Connor, an impoverished transvestite whose his medical bonafides are suspect, yet he in some way a doctor of the soul and Nora Flood seeks him out for healing.

The character who is the focus for the action of the text is a young American woman of twenty, Robin Vote. She is the lover of Nora Flood, who is twenty-nine, and of Jenny Petherbridge, a wealthy American divorcee whose four husbands have made her exceedingly rich. Robin has myriad lovers, but she is eternally questing for herself in the night, and in the arms of someone new. She is described as a boy in a woman’s body.

The book opens not in Paris of the 1920s, but in another place and time with the birth of Baron Felix in 1880. We discover him as a man obsessed with the past and with validation through the past. He wears spats and cutaway jackets and clings to the pageantry of kings and queens. In a moment we are in Paris, forty years later where Felix meets Robin, marries Robin and brings her back to Austria where she gives birth to a child Guido and the deserts the Baron and her newborn child.

It is Robin whose appearance, whose boyish body and clothing, suggest the alterity of this night world of outcasts. We see her first in the Hotel Recamier, where Dr.Matthew O’Connor, accompanied by Baron Felix, is summoned to attend a young woman who is not well: she lay “heavy and disheveled. Her legs in white flannel trousers were spread as in a dance, the thick lacquered pumps looking too lively for the arrested step, her hands long and beautiful lay on either side of her face…..Her flesh was the texture of plant life…About her head there was an effulgence of a phosphorus glowing about the circumference of a body of water…the troubling structure of the born somnabule, who lives in two worlds—meet of child and desperado.

Like a painting by the douanier Rousseau, she seemed to lie in a jungle trapped in a drawing room.

If Robin with her shocking blue eyes appears like a wild beast, her first appearance also conjures a history of painting, in the portraits of Madam Recamier which are scattered through this hotel at 3 Place Saint -Sulpice to this day. Recamier was famously painted by Jacques-Louis David (1800) and by le Baron Gerard (1805), while posing barefoot, on a chaise longue, in a soft white chiffon dress, enhanced under the bosom with a simple ribbon, her hair in a soft chignon. Robin’s appearance evokes this and confutes it, since she is wearing thick lacquered dancing pumps. If Madam Recamier’s bare feet signaled the end of the ancient regime and an elevation of nature, Robin’s appearance does the opposite. She is transgendered and encased, and yet she is a danger to all. “The woman who presents herself to the spectator as a “picture “ forever arranged is, for the contemplative mind, the chiefest danger.” (page 41)

The Baron’s fascination with Robin comes in part from her appearance: (page 46)

Her clothes were of a period that he could not quite place. She wore feathers of the kind his mother had worn, flattened sharply to the face. Her skirts were moulded to her hips and fell downward and out, wider and longer than those of other women, heavy silks that made her seem newly ancient. One day he learned the secret. Pricing a small tapestry in an antique shop facing the Seine, he saw Robin reflected in a door mirror of a back room, dressed in a heavy brocaded gown which time had stained in places, in others split, yet which was so voluminous that there were yards enough to refashion.

Robin is both a modern girl and an ancient being.

Other characters also participate in this crossing of genders and epochs, even in dreams. Nora Flood’s grandmother will appear to her in fantasy as a cross dresser leering and plump but also echoing the world of children’s fables like Little Red Riding Hood (pages 68-69) with the Wolf as Grandmother in her nightgown in bed.. The doctor is seen ( page 85) in make up and a woman’s flannel nightgown.

Love of the invert we are told (page 145) is a search for one idealized gender in another, the girl lost is the Prince found, the pretty lad is a girl. And even one life form in another: Robin “a wild thing caught in a woman’s skin”( page 155), “ the third sex”( page 157)

In the final scene ( pages 178- 179) before a ”contrived altar,” “Standing before them in her boy’s trousers was Robin”, and she slides down and begins to bark and crawl after the howling biting dog.

Barnes, Djuna. Nightwood( 1936). New York: New Directions, 2006. Preface Jeanetter Winterson. Intro T.S. Eliot

[Review: Notes for this text

Madam Juliette Recamier painting

Vintage clothing contextualizes within the present
transformative potential
crosses sexual, historical and vestimentary lines
recycles fashion wastes
dialogue between the present and the original period
denaturalizes its wearer’s specular identity
complex network of cultural and historical references
[ see Kaja Silverman, Fragments of a Fashionable Discourse]]

4. Jean Rhys (1890-1979)

Educated in Dominica and England, after brief stint at the Royal Academy of Dramatic Art in London, she worked as a chorus girl, and was a nude model and lived as a mistress of a wealthy stockbroker. Eventually, she had three marriages and two children, a son who died young and a daughter. She lived in London, Paris and Vienna, and died in Devon, England.

Her work written in a spare, clear style, focuses on and takes the perspective of rootless, mistreated women, who are frequently down and out in London and Paris. She disappeared from view for twenty years and was rediscovered living in the west of England. With that rediscovery she published the novel, Wide Sargasso Sea ( 1966) where she rewrote Charlotte’s Bronte’s Jane Eyre, from the point of view of Mr Rochester’s mad wife imprisoned in his attic.

Rhys’s ongoing concern was the political inequality of women, their powerlessness in a man’s world: “The life of a woman is very different than the life of a man”, observes Julia Martin in After Leaving Mr Mackenzie. It is clothing which confers power and prestige on women, clothing which is transformative.

After Leaving Mr Mackenzie (1930)
[London: Penquin, 1971]

Julia Martin is 36 and returns to London in search of money, and perhaps love, and also a home, after she has been left by her lover Mr Mackenzie. She is careful in her clothing, hoping to make a good impression on her family and she buys a second hand coat, regretting the sale of her fur coat which would have conferred not only warmth but status. (page 57)

Julia waited for her uncle “in a large, lofty room crowded with fat, chintz-covered arm-chairs….She was cold, and held her coat together at the throat. The coat looked all right, but it was much too thin. She had hesitated about buying it for that reason, but the woman in the second -hand shop had talked her over.

She thought: ‘Of all the idiotic things I ever did, the most idiotic was selling my fur coat.’ She began bitterly to remember the coat she had once possessed. The sort that lasts for ever, astrakhan, with a huge skunk collar. She had sold it at the time of her duel with Maître Legros.
She told herself if only she had had the sense to keep a few things, this return need not have been quite so ignominious, quite so desolate. People thought twice before they were rude to anybody wearing a good fur coat; it was protective coloring, as it were. (page 68)

Julia visits her sister in Acton who lives with their mother and a nurse called Wyatt. Wyatt’s clothing, her wearing a tie, her use of her last name, and her hair cut, plus the severity of her dress suggest she is the lover of Julia’s sister:

The door on the second floor was opened by a middle-aged woman. Her brown hair was cut very short, drawn away from a high, narrow forehead, and brushed to lie close to her very small skull. Her nose was thin and arched. She had small, pale -brown eyes and a determined expression. She wore a coat and skirt of flannel, a shirt blouse, and a tie.

Julia is in London for ten days. When she returns to Paris, she is expecting a lover from London named Mr Horsfield. When he doesn’t turn up, he send her 10 pounds. Julia imagines herself happy. Walking along the Seine she imagines ” Happiness. A course of a face massage…She began to imagine herself in a new black dress and a little black hat with a veil that just shadowed her eyes.”

In her mind she was repeating over and over again like a charm: ‘I’ll have a black dress and hat and very dark grey stockings.’ Then she thought: ‘I’ll get a pair of new shoes from that place in Avenue de l’Opera. The last ones I got there brought me luck. I’ll spend the whole lot I had this morning’….A ring with a green stone for the forefinger of her right hand….

She spends the whole afternoon in the Galleries Lafayette choosing a dress and a hat. Then she goes “back to her hotel, dressed herself in her new clothes, and walked up and down in her room, smoking.”

In Rhys’s work, the themes of suitable clothes, respectable clothes, and of the little black dress recur over and over.

The little black dress as a fashion accessory emerges in the 1920s as a essential element of a woman’s wardrobe, with the designs of Coco Chanel and others. Simple. elegant and affordable it can be dressed up or down with accessories. Before the 1920s, black was the color of mourning, and the middle stages of mourning allowed black and grey.
Tints of purple also became popular.

Throughout the 20th century the charge on the LBD ( Little Black Dress) changes. All of Rhys’s female characters identify the black dress as a powerful and sophisticated symbol of success. It is simple in cut and fabric. In many ways it is classless.

Good Morning, Midnight ( 1939)
[London: Andre Deutsch, 1969]

Sasha Jansen in her forties comes back to Paris a place where she once found love and then disaster.

She gets a job in a fashionable dress shop as a receptionist. The shop has a branch in London and is owned by an Englishman. He comes over every three months or so, and she is told “he’s the real English type…Bowler-hat, majestic trouser, oh-my-God expression, ha-ha-eyes— I know him at once.” (page-19)

An old English woman and her daughter come into the shop. The old woman wants to see hair accessories. When she removes her hat, she is completely bald on top. “ She tried on a hair-band, a Spanish comb, a flower. A green feather waves over her baldhead. She is calm and completely unconcerned. She was like a Roman emperor in that last thing she tried on.” ( page 22)

Her daughter condemns her mother and says she made a perfect fool of herself as usual. Sasha feels the old lady is undaunted “ Oh, but why not buy her a wig, several decent dresses, as much champagne as she can drink, all the things she likes to eat and oughtn’t to, a gigolo if she wants one? One last flare-up, and she’ll be dead in six months at the outside.” (page 23)

(page 28) Sasha rushes into a fitting- room…. I shut the door… “ I cry for a long time— for myself, for the old woman with the bald head, for all the sadness of this damned world, for all the fools and all the defeated….
In this fitting room there is a dress in one of the cupboards which has been worn by a lot of the mannequins and is going to be sold off for four hundred francs. The saleswoman has promised to keep it for me. I have tried it on; I have seen myself in it. It is a black dress with wide sleeves embroidered in vivid colors—red, green, blue, purple. It is my dress. If I had been wearing it I should never have stammered or been stupid.

(page 46)

Like her clothing which is acceptable or not, empowering or not, Sasha says there are locations which are accepting and those which are not:

“My life, which seems so simple and monotonous, is really a complicated affair of cafes where they like me and cafes where they don’t, streets that are friendly and streets that aren’t, rooms where I might be happy, rooms where I never shall be, looking- glasses I look nice in, looking- glasses I don’t, dresses that will be lucky, dresses that won’t, and so on.

( page 47)
Sasha is picked up by two Russians ”one is impressed by my fur coat.”

It is all about appearance. A prosperous appearance gives a woman the strength to go on. Aging is hell, because youth is the key to attractiveness, and attractiveness means men will give a woman money. Hence greying hair must be dyed:

(page 48 )
Again I lie awake, trying to resist a great wish to go to a hairdresser in the morning to have my hair dyed.

(page 63)
I must go and buy a hat this afternoon, I think, and tomorrow a dress. I must get on with the transformation act. But there I sit, watching the same procession of shabby women wheeling prams, of men tightly buttoned up into black overcoats.

5. Mavis Gallant (1922- 2014)

From the Fifteenth District (1978)
[Toronto: McClelland& Stewart, 2001]

A series of stories set during and after the second World War.
Their primary focus on a community of ex pats.
Many of the characters and scenes are set on the border between France and Italy, where in the first story “ The Four Seasons” we find the young servant, an Italian girl named Carmela, her employer, a parsimonious English woman, Mrs Unwin, and next door to them, a Contessa.

Gallant sets the contrast between these characters in her description of their dress. Carmela wears “ A limp black cardigan…She did not own stockings, shoes, a change of underwear, a dressing gown, or a coat,…. Carmela’s father was dead, perhaps. The black and the grey she wore, speculates the narrator, were half-mourning.” (page 5)

As the time is just before the second World War, there is an ongoing feud between two neighbours the Unwins, who are Mussolini sympathizers, and their next door neighbor, the Contessa. This feud is encapsulated in the narrator’s description of Mrs Unwin’s smock and her cigarette stained and freckled hands in contrast to Mrs Unwin’s description of the Contessa’s clothing.:

Mrs Unwin suddenly said she had no time to stroll out in pink chiffon wearing a floppy hat and carrying a sprinkling can; no time to hire jazz bands for parties or send shuttle cocks flying over the hedge and then a servant to retrieve them; less time still to have a chauffeur as a lover. Carmela could not get the drift of this. She felt accused.
( pages 4- 5)

In “The Moslem Wife “, the chief characters are a second generation expat English family who run a hotel which continues during and after the war, Netta is married to her first cousin Jack. One day she overhears an English doctor…refer to her, to Netta, as “ the little Moslem wife”. Soon the idle English colony is calling her by that phrase.

Among the hotel guests are three little sisters from India (Page 59):

They came smiling down the marble staircase, carrying new tennis racquets, wearing blue linen skirts and navy blazers.” …Mrs Blackley “said, loudly,” They’ll have to be in white.” …They can’t go on the courts except in white. It is a private club. Entirely in white”.

Gallant gracefully sketches English racism in this small moment about appropriate tennis clothes. In the end, the little girls wear their blue clothes and stay at the hotel for their tennis lessons, rather than go to the English Lawn Tennis Club. ( pages 58-59)

When Jack’s mad and imperious mother comes to live with them:
(page 60), Netta began wearing her own mother’s shawl, hunched over a new modern adding machine, punching out accounts”

After Jack leaves her alone in the hotel and goes to America during the war:

The looking glasses still held their blue-and silver-water shadows, but they lost the habit of giving back the moods and gestures of a Moslem wife.(page 76)

The shawl and Netta’s title as the Moslem wife, competent as she is running the hotel, overseeing the entire operation, are the symbols of her passivity in the face of her husband’s profligate behavior and her subservience to men. However, she later insists to Jack that when the Italians take over the hotel and the Germans leave she was no longer the subservient female: “When the Italians were here your mother was their mother, but I was not their Moslem wife.” (page 78)

The story “Potter” is set after the Vietnam War (1954-1975) , that is in the later 1970s, in Paris. Hence Gallant in this astonishing collection of stories runs through five decades in the clothing of her characters. Blue jeans, and long shiny hair, have become part of the uniform of the American girl. Piotr a Polish immigrant in Paris falls in love with an American girl living off men.

(page 219):
The girls were Danish, German, French, and American. They were students, models, hostesses at trade fairs, hesitant fiancées, restless daughters. Their uniform the year Piotr met Laurie was blue jeans and velvet blazers. They were nothing like the scuffed, frayed girls he saw in the Latin Quartert, so downcast of face, so dejected of hair and hem that he had to be convinced by Marek they were well-fed children of the middle classes and not the rejects of a failing economy. Marek’s girls kept their hair long and glossy, their figures trim.”
( page 219)

Laurie Bennett has blue eyes, fair hair down to her shoulders, and a gap between her upper front teeth.” (page 220) She is refreshingly and casually well-groomed and makes fun of the stuffy Canadians in the form of her own sister-in- from Toronto who “wears white gloves all the time, cleans ‘em with bread crumbs—it’s true. ( page 221)

6. Alice Munro ( 1931- )

Who Do You Think You Are? (1978)
[Toronto: Penquin, 2006]

Munro’s ten linked tales in Who Do You Think You Are? together constitute a bildungsroman of the protagonist Rose. Although eight of the stories were published separately in various magazines when they were placed together Munro wrote two especially for the collection :“Simon’s Luck” and “Who Do You Think You Are?” In adding these two she reconstituted the book in the form of an experimental novel.

In time span, the stories run from before the second World War until the early sixties although time frames are embedded in the details rather than in specific references to historic events. Rose’s clothes in part mimic her class, her poverty, she comes from the poor part of town where the divide between East and West Hanratty is not only a bridge but also what people eat for breakfast and where their toilet is located. In Rose’s house the toilet is in the kitchen where farts can be heard as the family eats its meals.

In “ Wild Swans”, on her first trip away from home, Rose comes to Toronto by train. As Rose walks through Union Station, she is remembering a friend of her stepmother Flo. Flo’s friend is Mavis who looks like the movie star Frances Farmer and so she:

bought herself a big hat that dipped over one eye and a dress made entirely of lace. …She had a little cigarette holder that was black and mother –of-pearl. She could have been arrested, Flo said. For the nerve.“
(page 69).

Mavis in her clothing mimics the appearance of the film star she resembles and goes to a resort on Georgian Bay in the hopes folks will think she is Francis Farmer herself.

Celebrity clothing, the appearance of film stars, sets one model for women. Glamour and sexuality are what it is really about, the cigarette holder and the lace and the hat dipping over the eye. They are desirable and to be avoided, perhaps even unlawful. Similarly in “The Beggar Maid”, Rose has come to London, Ontario, to university. She has the local dressmaker in Hanratty make her a suit for her new life, but the dressmaker who is a friend of Flo’s refuses to make it tight enough. The chapter opens with a glamorous purchase; Rose and her friend Nancy sell their blood for $15 in order to buy fashionable shoes:.“They spent most of the money on evening shoes, tarty silver sandals.” (page 70). Later (pages 76-77) we see Rose wearing the green corduroy suit which was made for her in Hanratty:

The skirt of her green corduroy suit kept falling back between her legs as she walked. The material was limp; she should have spent more and bought the heavier weight. She thought now the jacket was not properly cut either, though it look all right at home. The whole outfit had been made by a dressmaker in Hanratty, a friend of Flo’s whose main concern had been that there should be no revelations of the figure. When Rose asked if the skirt couldn’t be made tighter this woman had said: “ You wouldn’t want your b.t.m. to show, now would you?” and Rose hadn’t wanted to say that she didn’t care.

Rose gets a job in the college library and a wealthy graduate student named Patrick Blatchford falls in love with her. He compares her to The Beggar Maid (pages 81-82) in Edward Burne-Jones painting King Cophetua and the Beggar Maid. Class is writ large in the clothing in the painting, the poor beggar girl in a slip and the king in armored clothing. The courtiers looking down on the girl caught within the picture frame.

Patrick says to Rose (page 82):
I’m glad you’re poor. You’re so lovely. You’re like the Beggar Maid. Who?”
King Cophetua and the Beggar Maid. You know. The painting. Don’t you know the painting? “

Rose studies the painting in an art book. The girl white, “meek and passive”, the King “sharp and swarthy” and “barbaric”. “He could make a puddle of her, with his fierce desire” (page 82).

In “Mischief”, Rose is married and begins an affair with her best friend Jocelyn’s husband Clifford, a musician. By now Rose has ambitions to be an actress. Patrick expects her to dress conservatively, but she wants to wear toreador pants (page 111). It is the Beat era so black is becoming the fashionable color for artists:

(pages 112-113)
A few of the girls were in slacks. The rest wore stockings, earrings, outfits much like her own. …And most of the men were in suits and shirts and ties like Patrick.…A few mean wore jeans, and turtle necks or sweatshirts. Clifford was one of them, all in black.

Rose goes to Powell River to meet Clifford. There is no bus depot and the only place to wait is on the porch of a loggers’ home for old men

(page 127)
There was no place to loiter. She thought people stared at her, recognizing a stranger. Some men in a car yelled at her. She saw her own reflection in store windows and understood that she looked as if she wanted to be stared at and yelled at. She was wearing black velvet toreador pants, a tight fitting high-necked black sweater and a beige jacket which she slung over her shoulder though there was a chilly wind. She who had once chosen full skirts and soft colors, babyish angora sweaters, scalloped necklines, had now taken to wearing dramatic sexually advertising clothing. The new underwear she had on at this moment was black lace and pink nylon. In the waiting room at the Vancouver airport she had done her eyes with heavy mascara, black eyeliner, and silver eyeshadow; her lipstick was almost white. All this was the fashion of those years and so looked less ghastly than it would seem later, although it was alarming enough.

Rose’s clothing, that of the emerging artist and of her own sexual liberation, contrasts dramatically with her friend Jocelyn who wears her husband’s old clothes. But Jocelyn comes from a wealthy family and has nothing to prove.

In “Simon’s Luck” Rose, who is now a professor at Queen’s University, takes up with a man at a party. The host is wearing (page 167 ) a “velvet jumpsuit”. This was the male hippy era clothing, late sixties: “He was looking very brushed and tended, thinner but softened, with his flowing hair and suit of bottle -green velvet”.

7. Ian Fleming (1908 – 1964)

Casino Royale (1953)
Dr. No (1957)

Set during “ a new era of fashion and prosperity”, Ian Fleming’s best selling tales of Secret Agent 007, James Bond, have sold more than 100 million copies. There are 14 Bond books—12 novels and two short story collections. Films continue to be made with the central figure, Secret Agent 007, and always with at least one beautiful woman, and lots of technology— flame throwers, guns, cameras, cars, and the like. These books are the bell-weather for changes in fashion in literature. Their proliferation of luxury commodities signal the shift in popular media to all sorts to branding.

The first Bond book,Casino Royale (1953) sets the template of branding, of consumer culture, of luxury goods evoked and validated by name, which accelerates through the next half century. Set in the Hotel Splendide, and at the Casino Royale-les-Eaux in France, at the mouth of the Somme, in south Picardy. The location is a watering hole, as Fleming describes it, in a “new era of fashion and prosperity”. This is the 1950s, the1930s depression is over, as is the second World War.

Everything in Bond’s world is bespoke, specially chosen, specially constructed, and expensive. Bond’s cigarettes (page 22) are “ a Balkan and Turkish mixture made for him by Morlands of Grosvenor street,. He keeps them in “a flat gunmetal box”, which holds “fifty of the Morland cigarettes with the triple gold band.” (page 49). Bond’s French aide smokes “Caporals”. Bond’s radio, personally delivered by a sales person from Paris— who is in fact another secret agent— is a Radio Stentor, and his car is a 1933 4 ½ litre battle-ship grey convertible coupe Bentley ( page 30).

In the Hermitage bar, Bond sees men drinking champagne and women dry martinis made with Gordon’s gin (page 31). One man is in a tweed suit with a shooting-stick from Hermes.

Bond’s first meeting with his female assistant in this mission, Vesper Lynd, shows her in a medium-length dress of grey ‘soie sauvage’ with a square-cut bodice, lasciviously tight across her fine breasts. The skirt was closely pleated and flowered down from a narrow, but not a thin, waist. She wore a three-inch, hand-stitched black belt. A hand-stitched black ‘sabretache’ rested on the chair beside her together with a wide cartwheel hat of gold straw, its crown encircled by a thin black velvet ribbon which tied at the back in a short bow. Her shoes were square-toed of plain black leather. (pages 32-33)

Bond meets his CIA counterpart who drinks Haig-and Haig Scotch
(page 43).Bond drinks a dry martini in a deep champagne goblet—three measures of Gordon’s, one of vodka, half a measure of Kina Lillet. Shake it very well until it’s ice cold and then add a large slice of lemon peel. Got It?“ (pages 43-44). He prefers his vodka made with grain rather than potatoes.

Bond drinks dry martinis shaken not stirred.His cigarette lighter is a Ronson; his weapon of choice is a .25 Beretta (page 49) “a very flat.25 Beretta automatic with a skeleton grip.”

Bond’s clothing is as carefully detailed as his accessories ( page 49):
single- breasted dinner-jacket, over his heavy silk evening shirt, with a double silk tie.

Vesper Lynd’s clothes are from Paris; she has a friend who is a vendeuse and so in the Casino itself, she is wearing a borrowed black velvet Christian Dior dress. Dior had shown his first collection in Paris only in 1947, establishing Paris as a centre of fashion. The choice of Dior shows just how attentive Fleming was to the luxury items of the moment. Later (page 56) Vesper will say her grey dress was also a borrowed Christian Dior.

Her dress was of black velvet, simple and yet with the touch of splendor that only a half a dozen couturiers in the world can achieve. There was a thin necklace of diamonds at her throat and a diamond clip in the low vee which just exposed the jutting swell of her breasts. She carried a plain bag evening bag. …Her jet black hair hung straight and simple to the final inward curl below the chin. (page 50)

When Bond has dinner, he is precise in his order. Initially he orders The Taittinger 45 champagne, but he allows the waiter to suggest a Blanc de Blanc Brut of 1943. (page 52)

‘You must forgive me’, he said.’ I take a ridiculous pleasure in what I eat and drink. It comes partly from being a bachelor, but mostly from the habit of taking the trouble over details.’ (page 53)

Near the end of the narrative, Vesper and Bond are at a family run seaside inn. They have both changed their style of clothing.
He is “dressed in a white shirt and dark blue slacks. He hoped that she would be dressed as simply and he was pleased when, without knocking, she appeared in the doorway wearing a blue linen shirt which had faded to the color of her eyes and a dark red skirt in pleated cotton” ( page 158)

Dr No (1957)

Dr No, the sixth of the Bond thrillers is set primarily in the Caribbean, in Jamaica and on a small island off shore. The central female, ‘Honeychile’ Rider, the sole survivor of an old Jamaican family, appears naked on the beach, like a girl Friday to Bond’s Robinson Crusoe. ‘Honeychile’ comes from an old Jamaican family which has lost its money. She is an innocent, a kind of noble savage.. Her dream is to become a New York call girl. As a child of nature, she is every man’s dream child/lover.

The villain is Dr No a recluse with a fascination with pain and a pair of pincers for hands. Most of the men on Dr No’s off shore island wear Chinese kimonos. The food in his hideout is perfect, and all the bath accessories are brand names. (pages 182-183)

Bond went to one of the built-in clothes cupboards and ran the door back. There were half a dozen kimonos, some silk and some linen. He took out a linen one at random.

There was ever thing in the bathroom—Floris Lime bath essence for men, Guerlain bathcubes for women. He crushed a cube in the water and at once the room smelled like an orchid house. The soap was Guerlain’s Sapoceti, Fleurs des Alpes. In a medicine cupboard behind the mirror over the washbasin were toothbrushes and toothpaste, Steradent toothpicks. Rose mouthwash, dental floss, Aspirin and Milk of Magnesia. There was also an electric razor, Lentheric aftershave lotion, and two nylon hairbrushes and combs. Everything was brand new and untouched.

(page 203). Confronting Dr No, the imprisoned Bond keeps his aplomb and orders a medium Vodka dry Martini—with a slice of lemon peel. Shaken and not stirred, please. I would prefer Russian or Polish vodka.”

In a sense, the Bond novels are charming, brilliantly constructed adult fairy tales, but like all fairy tales they carry important cultural-political lessons.

8. Truman Capote (1924- 1984)

Breakfast At Tiffany’s (1958)

Breakfast at Tiffany’s is a perfect work of art. The prose is exquisite, spare. clean and evocative, and designed to foreground the central figure, Holly Golightly, a nineteen year old starlet, on the lam from Hollywood and her older widowed veterinarian husband with his four children, a man whom she had married at the age of fourteen.

The novella unfolds through retrospective action—a call from a bar and the barkeep Joe Bell leads the narrator to recall his life in an apartment in a brownstone, where Holly Golightly was a tenant in 1943. Joe Bell’s bar on Lexington Avenue was often used by both Holly and the narrator to make telephone calls.

Capote’s novel has lived on in popular mythology through the film adaptation, where the very young Audrey Hepburn plays Holly’s part (1961). As with so many novels, as well as films and television series, improvisational identity is tied to clothing in the text, and here, in Capote’s narrative, it makes perfect sense. Holly, after a stint in Hollywood where she was being groomed for stardom, and saw the opportunity as a way to vamp herself, including learning some French, understands that dressing will be the way she rises above street prostitution. Clothing will enable her to present herself as a girl who should be given a handsome amount of money to go to the powder room.

The little black dress becomes Holly’s costume of elegance, refinement and versatility. Throughout his text, Capote contrasts Holly with the men she hangs out with—youth and age, innocence and experience. The men are cartoons, caricatures, criminals, bounders, chubby in buttressed pin stripe suits, sexually unrealized heirs who yearn for a spanking, skinny rich conventional South American diplomats, Hollywood agents with the money and the power and the big cigar, soldiers in uniform.

Holly wears simple understated clothes, plays old show tunes, rides horses, wears gloves. Although her living quarters are messy, like a teenager’s, she always emerges unscathed. In the opening scene in Joe Bell’s bar, the narrator looks at what Joe Bell has handed him:

In the envelope were three photographs, more or less the same, though taken from different angles, though taken from different angles: a tall, delicate Negro man wearing a calico skirt and with a shy, yet vain smile, displaying in his hands an odd wood sculpture, an elongated carving of a head, a girl’s, her hair sleek and short as a young man’s, her smooth wood eyes too large and tilted in the tapering face, her mouth wide, overdrawn, not unlike clown-lips. On a glance it resembled most primitive carving; and then it didn’t, for here was the spit-image of Holly Golightly, at least as much of a likeness as a dark still thing could be.( page 6)

(page 8 )Joe Bell, the bartender who, like the narrator, is in love with her, sees: “pieces of her all the time, a flat little bottom, any skinny girl that walks fast and straight…”

The narrator had lived in New York in the same brownstone on the upper east side as Holly. He notices on the mailbox in the name slot for Apt 2 a formal printed card which reads: “Miss Holiday Golightly, Traveling”. Later he learns she had purchased her card at Tiffany’s, and he also learns what Tiffany’s represents for Holly.

He first sees Holly late one warm evening:

She was still on the stairs, now she reached the landing, and the ragbag colors of her boy’s hair, tawny streaks , strands of albino- blond and yellow, caught the hall light. It was a warm evening, nearly summer, and she wore a slim cool black dress, black sandals, a pearl choker. For all her chic thinness, she had an almost breakfast -cereal air of health, a soap and lemon cleanness, a rough pink darkening in the cheeks. Her mouth was large, her nose upturned. A pair of dark glasses blotted out her eyes. It was a face beyond childhood, yet this side of belonging to a woman. I thought her anywhere between sixteen and thirty; as it turned out, she was shy two months of her nineteenth birthday.

She was not alone. There was a man following behind her. The way his plump hand clutched at her hip seemed somehow improper, not morally, aesthetically. He was short and vast, sun-lamped and pomaded, a man in a buttressed pin-stripe suit with a red carnation withering in the lapel….his thick lips were nuzzling the nape of her neck. (pages 10-11)

Holly’s clothing presents her as demur and innocent and refined(page 12):

She was never without dark glasses, she was always well-groomed, there was a consequential good taste in the plainness of her clothes, the blues and grays and lack of luster that made her, herself, shine so. One might have thought her a photographer’s model, perhaps a young actress, except that it was obvious, judging from her hours, she hadn’t time to be either. (page 13)

One evening on his way home, the narrator noticed a cab-driver crowd gathered in front of P.J. Clarke’s saloon, apparently attracted there by a happy group of whiskey-eyed Australian army officers baritoning “ Waltzing Matilda”. As they sang they took turns spin-dancing a girl over the cobbles under the El; and the girl, Miss Golightly, to be sure, floated round in their arms light as a scarf.”

Holly smokes “an esoteric cigarette”, charmingly called by Capote, Picayunes; she “ survived on melba toast and cottage cheese” “her vari-colored hair was somewhat self-induced. …Also, she had a cat and she played the guitar” and had “white satin pumps”.

He often hears her playing her guitar while she dries her hair sitting on the fire escape (page 14)

She played very well, and sometimes sang too. Sang in the hoarse, breaking tones of a boy’s adolescent voice. She knew all the show hits, Cole Porter and Kurt Weill; especially she liked the songs from Oklahoma! which were new that summer and everywhere…harsh tender wandering tunes with words that smacked of pineywoods or prairie.

She chooses older men, established men, with money: (page 16)

I can’t get excited by a man until he’s forty-two. I was fourteen when I left home. Although all the men around her are unlike one another, none is young. Rutherford “Rusty” Trawler is a middle- aged child that had never shed its baby fat…his face had an unused virginal quality…his mouth …a spoiled sweet puckering (pages 28-9)

Holly’s place of peace is Tiffany’s ( page 32):

Whenever she is down, whenever she gets “the mean reds” not the blues but worse. What I’ve found does the most good is just to get into a taxi and go to Tiffany’s. It calms me down right away, the quietness and the proud look of it; nothing very bad could happen to you there, not with those kind men in their nice suits, and that lovely smell of silver and alligator wallets. (page 32)

Holly’s world is her absent brother Fred, who is a soldier, and the men, including OJ Berman who was her agent when she was in training for film, along with her model friend Mag Wildwood and her South American boyfriend (page 38)

“he’d been put together with care;, his brown head and bull fighter’s figure had an exactness, a perfection, like an apple, an orange, something nature has made just right. Added to this, as decoration, were an English suit, and a brisk cologne and, what is still more unlatin, a bashful manner. (page 39)

(page 43)—Holly keeps her room like a girl’s gymnasium, but always emerged from the wreckage pampered, calmly immaculate
with her lizard shoes, blouse, and belt.

Holly is a Manhattanite, but she is still rooted in her hillbilly past. She goes riding in central park, wearing jeans which were then were still farm work clothes, not city wear,

When she is arrested for her alleged role in a drug-smuggling racket she is wearing her riding costume, tennis shoes, blue jeans and a windbreaker. In the newspaper, the photograph of her showed her wedged between two muscular detectives, one male, one female:

In this squalid context even her clothes (she was still wearing her riding costume, windbreaker and jeans) suggested a gang-moll hooligan: an impression dark glasses, disarrayed coiffure and a Picayune cigarette dangling from sullen lips did not diminish.
(page 71)

Her iconic black dress re- emerges when she to goes the airport when she leaves NYC fleeing her bail on the charges of helping the drug racket of underworld mobster Sally Tomato to whom she made weekly Thursday visits in Sing prison:

Holly stripped off her clothes, the riding costume she’d never had a chance to substitute, and struggled into a slim black dress. (page 84)

[Truman Capote, Breakfast at Tiffany’s and Other Voices, Other Rooms, New York: Modern Library, 2013]

9. Bret Easton Ellis (1964-)

American Psycho (1991)
[New York: Vintage/ Random House, 1991]

In Ellis’s best known third novel, the central figure is a serial killer, a Manhattan business man called Patrick Bateman. The novel presents itself as a satire on the consumer culture of late twentieth century America. Of interest is the extreme form of fashion branding, perhaps for satirical purposes. Every single page presents myriad brands to the reader who becomes enveloped in a haze of consumerism. The examples which follow are not unique, but characteristic of each page of Ellis’s text.

(pages 72-73)

I go into the bedroom and take off what I was wearing today: a herringbone wool suit with pleated trousers by Giorgio Correggiari, a cotton oxford shirt by Ralph Lauren, a knit tie from Paul Stuart and suede shoes from Cole-Haan. I slip on a pair of sixty-dollar boxer shorts I bought at Barney’s and do some stretching exercises…

(pages 76-77)

I run in place for twenty minutes while listening to the new Huey Lewis CD. I take a hot shower and afterwards use a new facial scrub by Caswell-Massey and a body wash by Greune, then a body moisturizer by Lubriderm and a Neutrogena facial cream. I debate between two outfits. One is a wool- crepe suit by Bill Robinson I bought at Saks with this cotton jacquard shirt from Charivari and an Armani tie. Or a wool and cashmere sport coat with blue plaid, a cotton shirt and pleated wool rousers by Alexander Julian, with a polka -dot silk tie by Bill Blass. The Julian might be a little too warm for May but if Patricia’s wearing this outfit by Karl Lagerfeld that I think she’s going to, then maybe I will go with the Julian, because it would go well with her suit. The shoes are crocodile loafers by A. Testoni.”

The scene goes on, names the wine, the wine cooler the Steuben glass animals on the glass s top coffee table, the Wurlitzer jukebox and so forth. When the date arrives, she is not wearing her Karl Lagerfeld suit
“ But she looks pretty decent anyway: a silk gazar blouse with rhinestone cufflinks by Louis Dell’Olio and a pair of embroidered velvet pants from Saks, crystal earrings by Wendy Gell for Anne Klein and gold sling-back pumps.”

In a way it is a text which is dispiriting or tedious. But the point is made, and the question is raised—consumerism reins, and if James Bond was a licensed killer, whose own predispositions/or taste ran to branding in every way, how different is this NewYork financier?

10. Patti Smith (1946- )

Just Kids (2010)
[New York: Harper Collins, 2010]

Patti Smith’s heart-breaking memoir, takes us back more than forty years and recapitulates many of the earlier themes of clothing in twentieth century literature: the importance of black clothing, the development of beat and hippie culture in clothing, the elevation of used clothing into vintage, the merging of male and female styles, and the influence of films on the way women dress. In Patti Smith’s case, another rich vein is not only the importance of film stars and their dress, but also the impact of literature, of literary figures, of musicians and of visual artists on one’s personal styles.

As she herself says, “I was full of references.”

Just Kids is an artistic triumph, and a rich history of an important period in western culture, when the centre of art shifts from Paris to New York city. Her book’s primary focus is a little more than a decade of New York culture, 1967- 1979, but Smith’s narrative takes us up to the death of Robert Mapplethorpe in 1989.

When Patti Smith arrives in New York in 1967, she is wearing dungarees, a black turtleneck and an old second hand gray raincoat (page 25). Looking for work, she describes herself as cultivating “ A good beatnik ballet look” (page 29-30). “ It was Friday, July 21, and unexpectedly I collided with the sorrow of an age. John Coltrane …had died.”

The boys in the village wear striped bell-bottoms and military jackets, the girls are wrapped in tie- dye.

Flyers paper the street with Country Joe and the Fish, and Paul Butterfield, and The Electric Circus.

Patti Smith has abandoned the white waitress uniform and white wedgies her mother had given her, ( page 35), she and Robert Mapplethorpe dress like other hippies of the period (page 47). She wears beatnik sandals and ragged scarves, he a sheepskin vest and love beads.

they listen to madame butterfy, joan baez tim hardin and vanilla fudge

Film and literature as well as the hippie movements influence their clothing choices.
page 55:
She gets a job at Scribner’s 597 Fifth Avenue and her costume is modeled on Anna Karina’s clothing in Godard’s 1964 movie:

My uniform for Scribner’s was taken from Anna Karina in Bande a part: dark sweater, plaid skirt, black tights, and flats.

Smith and Mapplethorpe search out used clothing in the Bowery, “tattered silk dresses, frayed cashmere overcoats, and used motorcycle jackets.”( page 64)

After the shooting of J.F.Kennedy, Mapplethorpe buys her” a white dress for Easter…It was a tattered Victorian tea dress of handkerchief linen”.

Reading Genet, Mapplethorpe abandons his hippy costume and becomes obsessed with sailor’s uniforms and those of Japanese kamikaze pilots. ( page 70)
Cocteau, genet and the diary of anne frank

They stop living together for a time and she takes to wearing dresses and waving her hair; he to dressing in a long oxblood leather trench coat. It is 1968 (page 73)

1969: She and Mapplethorpe and other friends begin to hang out in what was known as the Bermuda Triangle, Brownie’s, Max’s Kansas City and The Factory, all part of Any Warhol’s world, an artist friendly world. One of their friends, Sandy Daley wears London Designer clothes:

(Pages 118-119)

Sandy didn’t have a diverse wardrobe but was meticulous with her appearance. She had a few identical black dresses designed by Ossie Clark, the king of King’s Road. They were like elegant floor-length T-shirts, unconstructed yet lightly clinging, with long sleeves and a scooped neck. They seemed so essential to her persona that I often daydreamed of buying her a whole closetful.

I approached dressing like an extra preparing for a shot in a French New Wave film. I had a few looks, such as a striped boatneck shirt and a red throat scarf like Yves Montand in Wages of Fear, a Left bank beat look with green tights and red ballet slippers, or my take on Audrey Hepburn in Funny Face, with her long black sweater, black tights, white socks, and black Capezios. …I had the attention span of a hopped-up teenage boy.”

One day at the automat in her gray trench coat and Mayakovsky cap she meets Allen Ginsberg(page 123) who takes her for a pretty boy.

(page 131)

The sixties were coming to an end. Robert and I celebrated our birthdays. Robert turned twenty-three. Then I turned twenty-three. The perfect prime number. Robert made me a tie rack with the image of the Virgin Mary. I gave him seven silver skulls on a length of leather. He wore the skulls, I wore a tie. We felt ready for the seventies.

Viva Superstar, Diane Arbus, Jonas Mekas and Shirley Clarke as artists:

Page 140 –when someone at Max’s comments that her hair is like Joan Baez and asks if she is a folksinger she decides to cut her hair; she cuts out pictures of Keith Richards(page 140) “My Keith Richards haircut was a real discourse magnet…Someone at Max’s asked me if I was androgynous. I asked what that meant. “ You know, like Mick Jagger,.” I figured that must be cool. I thought the word meant both beautiful and ugly at the same time. Whatever it meant, with just a haircut, I miraculously turned androgynous overnight.”

She gets a job playing a boy at LaMaMa theatre, “I was dressed in my Song of the South getup—straw hat, Brer Rabbit jacket, work boots, and pegged pants” (page 141)

–Bobby Neuwirth and Bob Dylan

(page 194)
We were invited to a fancy dress ball hosted by Fernando Sanchez, the great Spanish designer known for his provocative lingerie.

Loulou and Maxime de la Falaise send her a vintage gown of heavy crepe designed by Schiaparelli: ”The top was black, with poufed sleeves and a V-neck bodice, sweeping down into a red floor length skirt. It looked suspiciously like the dress Snow White was wearing when she met the Seven Dwarfs.”

The Schiaparelli dress is too small so she dresses completely in black, finishing off her costume with pristine white Keds.

This was one of the most glamorous parties of the season, attended by the upper echelon of art and fashion. I left like a Buster Keaton character, leaning alone against a wall when Fernando came up. He took me in skeptically. ‘ Darling, the ensemble is fabulous”, he said, patting my hand and eying my black jacket, black tie, black silk shirt and heavily pegged black satin pants. “But I’m not so sure about the white sneakers”.

“But they’re essential to my costume.”

“Your costume? What are you dressed as?

“A tennis player in mourning”

Fernando gives her a slot in his upcoming fashion show.
“I wore the same black satin pants, a tattered T-shirt, the white sneakers, modeling his eight -foot -long black feather boa and singing Annie Had a Baby” It was my catwalk debut, the beginning and end of my modeling career.” (195)

French poetry, photography, contemporary music, especially rock and roll, contemporary poetry and fiction, French new wave films all come together in her choices of clothing:

[Verlaine, Rimbaud, Yves Klein, Duchamp and Man Ray, Enid Starkie]
pages 225-226, It is 1973

she plans her clothing for a trip to France as a pilgrimage to the grave of Rimbaud.
“I decided to go in October, the month of Rimbaud’s birth. Robert took me shopping for a proper hat, and we chose one of soft brown felt with a grosgrain ribbon. Sam sent me to an optometrist where I was fitted for National Health -style spectacles. Sam gave me enough money for two pairs, considering my penchant for leaving things behind, but instead I chose an impractical pair of Italian sunglasses that only Ava Gardner could pull off. They were white cat’s eyes, nestled in a gray tweed case stamped Milan.

On the Bowery I found an unconstructed raincoat of Kelly green rubberized silk, a Dior blouse of gray houndstooth linen, brown trousers, and an oatmeal cardigan: an entire wardrobe for thirty dollars, just needing a bit of washing and mending. In my plaid suitcase I placed my Baudelaire cravat, my notebook; Robert added a postcard of a statue of Joan of Arc. Sam gave me a silver Coptic cross from Ethiopia…Janet Hamill…a handful of blue glass beads—scarred trade beads from Harar—the same beads that Rimbaud had traded—as a cherished souvenir…Thus armed, I was ready fro my journey.

It’s mid 1970s, she is performing and Mapplethorpe has become a successful photographer. Her costumes shift
page 241
“black ballet flats, pink shantung capris, my Kelly green silk raincoat and a violet parasol….”

Then for the cover of her album Horses (n 1975) , Mapplethorpe takes her picture:
[ jim morrisn, peter reich. jimi Hendrix}
Page 249-250-251

I went to the Salvation Army on the Bowery and bought a stack of white shirts. Some were too big for me, but the one I really like was neatly pressed with a monogram below the breast pocket. It reminded me of a Brassa¨i shot of Jean Genet wearing a white monogrammed short with rolled-up sleeves. There was an RV stitched on my shirt. I imagined it belonging to Roger Vadim, who had directed Barbarella. I cut the cuffs off the sleeves to wear under my black jacket adorned with the horse pin that Allen Lanier had given me.

…I finished getting dressed: black pegged pants, white lisle socks, black Capezios. I added my favorite ribbon, and Robert brushed the crumbs off my black jacket….I flung my jacket over my shoulder, Frank Sinatra style. I was full of references.

[ William blake. Lucifer, revelations]

Trends check list

Democratization; high street knockoffs
Hippy clothing
vintage recycling
genderless dressing
Patti Smith and Holly Golightly are both androgynous
knockoffs of brands
inner wear—ie underwear as outwear
the rise of the Japanese and the Italian in the late eighties through the nineties.

In the literature with the advent of the visual media novels turn inward; less description more psychoanalysis and inner landscapes.

Dressing The Twentieth Century, A Bibliography

Jean Rhys (1894- 1979)

The Letters of Jean Rhys (1931-1966), edited by Francis Wyndham and Diana Melly. New York: Viking Penquin, 1984

Tigers Are Better Looking. Stories. (1927-1967) London: Andre Deutsch, 1968

Quartet. [Original Title, Postures] (1928) London: Andre Deutsch,1969

*After Leaving Mr Mackenzie. (1930) London: Andre Deutsch, 1969

Voyage in the Dark. (1934) London: Andre Deutsch 1967

Good Morning, Midnight. (1939) London: Andre Deutsch, 1976

Wide Sargasso Sea. (1966) London: Andre Deutsch 1974

Sleep It Off Lady. Stories. London: Andre Deutsch, 1976

D.H. Lawrence ( 1885-1930)

Women in Love (1917-1920)

England. My England. (1921) Stories. “Monkey Nuts” 1919; “Tickets, Please”
The Fox (1923)

Djuna Barnes ( 1892-1982)

Nightwood (1937)

Ian Fleming (1908-1964)

Casino Royale (1953)
Dr No (1957)

Pauline Reage, pseudonym for Anne Declos 1907-1998)

Story of O (1954) New York: Ballantine Books, 1973

Truman Capote (1924- 1984)

Breakfast at Tiffany’s (1958)

Alice Munro( 1931 – )

Who Do You Think You Are? (1978)

Mavis Gallant (1922 – 2014)

From The Fifteenth District (1979)

Patti Smith (1946 – )

Just Kids (2010).